SUBTLE BIGNESS (Suggested for Stage Five; Flow)

Kerry Schroeder wants her work to be powerful and subtle at the same time. She asked for Nick’s help in how to further distill her work, while still keeping it interesting. Listen to how Nick points out various ways to do this.

In this video you will learn:

• How to get bigness in a subtle way
• How we can overdo power when we combine high contrast, large size and high saturation
• Distillation is good, but there is a risk of over distilling
• We can get the feeling of bigness without hitting us over the head with it
• Simplifying makes everything become more important, so design is key